Responsive Web Design

Responsive Websites

Several years ago the standard screen size to design for was 800 x 600px, thereafter, the standard increased to 1200 x 800px and now with the increase of tablets, laptops, different desktop screen sizes, large TV’s and smart-phones being used to access the web, there is no longer one size that ‘fits all’.

In this day and age not everyone has time to sit in front of their desktop due to their busy everyday lives. They want information there and then on their mobile and tablet devices, resulting in a decline in desktop sales for the fifth quarter in a row, which isn’t surprising considering the popularity of inexpensive tablets and mobile devices. With a real importance being placed on mobile devices for some businesses, what does this mean for your website?

Introducing Responsive Web Design (RWD), the approach that suggests design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids, layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution and image sizes. In other words, the website should have the technology to automatically respond to the user’s device preferences.

This would eliminate the need for a different design and development phase for each new gadget on the market. RWD represents a fundamental shift in how we’ll build websites for the future and could well become the new industry standard. ‘With 67% of the search market share, Google states that Responsive Web Design is its recommended mobile configuration and even goes as to refer to RWD as the industry best practice’. However, there is still an argument to design for desktop for some B2B clients RWD is not to be confused with an app which is completely independent. Apps are applications that are downloaded and installed on your mobile device rather than being rendered within a browser.

Apps are popular for those who want a desktop version of their website and a separate app for their target audience.

Fine Design understands the importance of the new way of designing websites and here you will see how we have used the RWD practices in order to complete fully functioning and cross-browser compatible websites for Knowles Transport and Kioti.

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